Verse 17.12
अभिसंधाय तु फलं दम्भार्थमपि चैव यत्।इज्यते भरतश्रेष्ठ तं यज्ञं विद्धि राजसम्।।17.12।।
abhisandhāya tu phalaṁ dambhārtham api chaiva yat ijyate bharata-śhreṣhṭha taṁ yajñaṁ viddhi rājasam
Meaning
Arjuna, listen up: any sacrifice performed for clout, rewards, or to show off is a straight-up Rajasic Yajna. No cap.
Commentary
Yo, Arjuna, if someone's tryna flex their piety by sacrificing, but their main goal is clout, a sweet reward, or straight-up bragging rights, that's a total Rajasic Yajna. It's all about boosting their ego, getting famous, or scoring some major karma points. They ain't tryna achieve self-knowledge; it's all about the personal gain.